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By Admin
On August 31, 2020
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Myntra announces Bollywood actor and style icon, Kiara Advani, as its brand ambassador and nationwide celebrity endorser. Her mass appeal as a talented actor and fashion trendsetter is poised to accelerate conversations around Myntra’s apparel segments, for both men and women. She will thus play a pivotal role in connecting one of India’s leading fashion and lifestyle destinations, with millions of fashion-forward consumers. Kiara is an icon for her filmography and projects across OTT platforms and a well-known fashionista in B-town. Her sublime style quotient is poised to strengthen Myntra’s position as a leading destination for fashion and lifestyle among the customers.

In her role as the brand ambassador, Kiara will establish a strong connection with Myntra’s existing customers, while attracting a new set of fashion-forward, digital-savvy, and entertainment-oriented customers from across the nation. Additionally, her engaging social media presence, high resonance with the country's youth population, and a strong fan following will help strengthen Myntra’s vision of democratizing fashion.

Speaking about her association with Myntra, Kiara said, “Fashion is all about being comfortable in your attire and I believe comfort brings out the confidence in you. Myntra has changed the overall dynamics of online shopping, it’s a platform that has enabled us to find our fashion favorites with just a click. It’s been one of the most liked platforms amongst the youth and it makes me extremely happy to join hands with them and be associated with the brand. Happy Shopping!”

Speaking on the association, Amar Nagaram, CEO, Myntra, said, “We are ecstatic about our association with Kiara Advani. She personifies fashion and style that appeals to a wide audience across geographies and age groups. Her association will be cardinal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India. This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content.”

The influence of cine stars on fashion is ubiquitous. Those moments in life when fashion takes precedence, trendsetters such as Kiara lead the way for people and influence their fashion and lifestyle choices. Non-metro and smaller cities that are fast emerging as key markets for online fashion commerce are no different. The Bollywood diva is set to feature in the company’s new brand campaign focusing on strengthening Myntra’s position as a fashion expert.

ALSO READ: Kiara Advani to make a cameo in Masaba Gupta’s Netflix series Masaba Masaba

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama
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By Admin
On August 30, 2020
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Some days back, it was revealed that Rohit Dhawan has replaced Siddharth Anand as the director for the official Indian adaptation of the Hollywood cult franchise, Sylvester Stallone’s Rambo. The Hindi version will be led by Tiger Shroff, who is all charged up to step into his idol’s shoes. Bollywood Hungama has now exclusively learnt that the Rambo remake will be produced by the number one production house of India, Yash Raj Films.

BREAKING: Yash Raj Films to produce Tiger Shroff’s Rambo for Rohit Dhawan and Siddharth Anand?

“Siddharth Anand had the rights of Rambo for a while now and always had the plans of spinning a desi version with Tiger. However, the film kept getting delayed, first due to War and then due to his upcoming venture Pathan which is a battle royal between Shah Rukh Khan and John Abraham. Sid has a deal with YRF and with not enough time in his hands to direct Rambo, he decided to partner with YRF to spin a franchise with Tiger Shroff,” a source told Bollywood Hungama. Sid has already signed a multi-film deal with the production house and the association on Rambo has just strengthened their bond further. “It will be a co-production of YRF and Sid, with the latter being involved in script and other creative aspects of the film too. The studio is in talks with Rohit to helm the franchise, however the young director is yet to sign on for the film.”

The source also shared that there is a lot of time before Rambo goes on the floors as Tiger will wrap up a two films including Heropanti 2 before moving on to Rambo. “The earliest it can go on the floors is by the end of 2021, as even Rohit has to finish his next family entertainer with Kartik Aaryan, which kicks off in February. Only after that will he move on to Rambo,” the source shared. Rambo is Sid and Tiger’s baby, which is the reason why both have partnered with the best in business, Yash Raj Films for the actioner. “After War, even YRF wanted to work with Tiger again, considering that he is one of the most bankable action stars in today’s time. Sid is tied up with too many things, and hence decided to pass on the baton to Rohit Dhawan, who is his friend. Next one year will be consumed in Pathan, following which he will move on to scripting War 2.”

Like the original, even Desi Rambo will be a multi-film franchise, with some unheard action scenes mounted on a huge scale. “It’s a massive franchise, no doubts. However, this one won’t be a part of YRF Project 50. The announcement will be made next year only once the director and script is locked. Right now it’s in the early stage of discussion.” In the other news, YRF Project 50 announcement is expected to be made on September 27.

Also Read: SCOOP: Ajay Devgn’s next with Yash Raj Films to be a part of a SUPERHERO franchise?

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama
Read The Rest:bollywoodhungama...